Purina® Animal Nutrition Named Exclusive Feed Sponsor for FEI World Cup™ Finals 2026 in Fort Worth
Fort Worth, TX—January 28, 2026— The FEI World Cup™ Finals 2026in Fort Worth, Texas, is excited to welcome Purina® Animal Nutrition as the event’s Exclusive Feed Sponsor. As part of its sponsorship, Purina® will also be the title sponsor of the Jumping World Cup™ warm-up class on Wednesday, April 8.
With the Split Rock Jumping Tour (SRJT) as event organizer, the City of Fort Worth and the Fort Worth Sports Commission will host the Longines FEI Jumping World Cup™ Final and Zen Elite FEI Dressage World Cup™ Final at Dickies Arena, April 8-12, 2026.
“We are truly excited to welcome Purina® Animal Nutrition as Exclusive Feed Sponsor of this year’s World Cup Finals in Fort Worth,” said Derek Braun, Founder and President of the Split Rock Jumping Tour. “Purina® is one of the most respected names in the horse industry, and we are honored to have them as part of our family of sponsors.”
Since 1894, Purina® has been devoted to researching and discovering what’s best for animals. Purina® believes that life is enhanced by raising animals, and the way we nourish them makes all the difference. Purina®understands and cares about the unique needs of your animals and the importance of bettering their well-being, performance and health. Their team is made up of more than 100 Masters of Sciences, Ph.Ds., veterinarians, nutritionists, microbiologists, geneticists, and immunologists, all who share a passion for providing animals with the best nutrition for the best results. They are dedicated to providing the highest quality, research-proven products, exceptional customer service and advocating for local communities, the environment and the future of the agricultural way of life. For more information, visit PurinaMills.com.
“This sponsorship underscores Purina’s longstanding dedication to supporting the health and performance of elite equine athletes through products like our Ultium® line of premium horse feeds,” says Mike Jerina, Director of Sponsorships at Purina®. “Just as we are committed to advancing equine nutrition through research and innovation, we are equally committed to supporting the broader equine industry. We’re thrilled to partner with the Split Rock Jumping Tour and proud to sponsor the FEI World Cup™ in 2026.
“Ultium® Senior is the next step in our decades of research into how aging horses digest and how they utilize energy. By combining high‑fat, highly fermentable fiber sources with controlled starch and sugar, we designed a formula that delivers steady energy and supports digestive stability. With integrated Outlast®gastric support, Amplify® high‑fat nutrition, and our ActivAge® prebiotic for immune and metabolic support, Ultium® Senior brings the proven science of the Ultium® line to the unique needs of senior equine athletes.”
Started in 1979, the FEI Jumping World Cup™ Final is an annual international showdown among the world’s best Jumping horses and athletes. Previous FEI Jumping World Cup™ Finals held in the United States include Baltimore (1980), Tampa (1989), Del Mar, CA (1992), Las Vegas (2000, 2003, 2005, 2007, 2009, 2015), and Omaha (2017 and 2023).
First held in 1986, the FEI Dressage World Cup™ Final features the world’s best Dressage horses and athletes. The Final has been held in the U.S. in Los Angeles (1995), Las Vegas (2005, 2007, 2009, 2015), and Omaha (2017 and 2023).
Single-session tickets are now available with prices ranging from $50 to $300 each, depending on the session and seat location. Discounts will be available for groups of nine or more, and those interested can reach out to Sydney at GroupSales@DickiesArena.com for special pricing and packages. Single tickets can be ordered at the following link: FEI World Cup Finals 2026 Tickets.
Additionally, all-session tickets can still be ordered online at www.fortworth2026.com/tickets. VIP tables can be reserved online at VIP Reservations.
Further information on the FEI World Cup™ Finals 2026 is available online at https://www.fortworth2026.com/.
About Split Rock Jumping Tour (SRJT)
Founded in 2015, the SRJT has revolutionized the way the sport of show jumping is presented in the U.S., creating a truly “unparalleled show jumping experience” for competitors, sponsors and spectators alike. SRJT’s first event in Fort Worth, the Fort Worth International CSI4*-W, was held in December 2021 and met with rave reviews and sell-out crowds. More information on the SRJT can be found at https://splitrockjumpingtour.com/.
About Fort Worth Sports Commission
The Fort Worth Sports Commission advances the city as an international sports destination. A division of Visit Fort Worth, the Sports Commission attracts youth, collegiate, and professional events that deliver economic impact and boost Fort Worth’s image. The Fort Worth Sports Commission supports the development of and access to facilities that enhance the quality of life for all of Fort Worth. For more information, visit FortWorthSports.com and follow on Instagram @FortWorthSports and their Twitter account @FortWorthSports.
About Dickies Arena
Dickies Arena is a 14,000-seat, spectacular multipurpose venue that was built in 2019 and is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. (TDMC). The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena is located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The state-of-the-art arena hosts concerts, sporting events and family entertainment, and is home to Fort Worth Stock Show & Rodeo. Dickies Arena has been nominated for Arena of the Year by both the Academy of Country Music and Pollstar Magazine in 2022 and 2023. In 2023 and 2024, the Arena claimed VenueNow Magazine’s #1 Top Stops Worldwide while obtaining Billboard Magazine’s #1 Venue in the World. In 2024, the arena was Pollstar Magazine’s #6 Arena in the World for Tickets sold. For more information, visit www.DickiesArena.com.
About Will Rogers Memorial Center
Will Rogers Memorial Center is a historic entertainment, sports and equestrian complex anchoring Fort Worth’s Cultural District. The 120-acre facility is owned and operated by the City of Fort Worth. The original Coliseum, Pioneer Tower and Auditorium were dedicated in 1936 and are on the National Register of Historic Places. Over the decades, the facility has added show barns, arenas, an exhibit hall, meeting spaces and a multipurpose equestrian center, bringing two million visitors through its art deco gates annually. For more information, please visit Will Rogers Memorial Center | Fort Worth Upcoming Shows.